603-7886 3335 | 603-7803 0056 enquiry@compassinsights.com

Why Us

we believe that every client deserves its own unique solution to fulfil its market growth dream


Bespoke, innovative and best-practice research solutions to address specific client needs more efficiently (often results in overall cost saving)

Experienced team

Senior consultants involvement, bringing learnings from 100+ MNCs, regional and local clients, supported by project team assigned based on expertise.

Sector Knowledge

Deep accumulated experiences and learnings from over 40+ sub-sectors to enhance insight generation.

Consultative Approach

Taking the consultative approach in managing project and in search of solutions, focusing on optimising return on research investment through understanding client business beyond the basic research objectives.

Holistic Framework

Solutions are guided by Compass Insights’ Business Practice Areas (BPA), supported by complete in-house toolbox.

Global Agency

With Global expertise and Local application, we interpret consumer norms and codes for better context/insights.
Customers served…

Industries Served

Years Experience

What Others say…
Juarez Lowe,

Kala and her team are very thorough and detail oriented in their market research. Her detailed work enabled us to develop strategies for our client to increase share in a tough market

The Listening Tree
Khailee Ng

Kala was leading a really tough project with tremendous tenacity and follow through. She was hands-on throughout and can be relied on to do whatever it takes!

Mohd Zailan Ismail

Compass Insights team is passionate, meticulous and professional in handling the projects assigned. We always look forward to working with them especially in research and analytical field.

Adminda Communications Sdn Bhd
Gerald Fernandez

Datin Kala and her team at Compass Insights from the onset advocated a client relationship that was based on trust, open communication and professionalism. The team placed us as priority, listened to our needs, responded promptly and more often that, went the extra mile.

3Quantum Consultancy Sdn Bhd
Bharat Avalani

As head of Marketing Services for Unilever Malaysia, I have worked with Kala on many projects that have required customised approach, rigor and out-of-the-box thinking and she has delivered every time. She is a knowledge expert on a wealth of methodologies and, more importantly, knows how to match those methods to the business need. She is very responsive to the business need, brings the real world perspective and is just great to work with.

Unilever Asia AMET
Datin Shobana Kamalanathan,

The results brought back to us by Compass Insights was an eye-opener. We used the results to craft better marketing and public relations programmes as well as develop healthcare services that matched the needs of the market. The results helped us to strategize better and ultimately achieve better bottom lines.

Sunway Medical Centre
Joyce Sin

The recent multi-phased research program that we have engaged with Compass Insights has proven that they are competent and committed with strong and proficient background in the research industry.

Sunway Berhad
Shirley Foenander

Her passion to use research to derive the voice of the consumer is driven by the want to always present the truth.

Sunway Bhd
Sharzede Hj Salleh Askor

Compass Insights is highly professional, efficient and proactive in meeting business agenda. They are very focused and have a good sense of understanding Sunway Group’s needs.

Sunway Berhad
Sherlyne Yong,

Kala managed to help us to do things very differently. Especially when we encountered challenges; like a lack of budget. She always came out with very clever ways to gain good insights without costing us an arm and a leg. I believe this is a very valuable character that Kala carries.

Samsung Malaysia Electronics
Sharon Teh

Kala looks after my budget without compromising my research objectives! Having worked in the client side, she comprehends an organization’s commercial needs very well.

Power Root Marketing
Cheok Ching Won

Compass Insights team is strategic-oriented and understand customer needs and the dynamism of competition. They are able to craft the right methodology to support client and translate data into insights for marketing solutions that help support brand equity and business.

Mamee-Double Decker Distribution
His Excellency T.S. Tirumurti

Allow me to place on record the excellent quality of the Report as well as the painstaking work done by you and your team to source a wealth of material and presenting them in a manner which would help us to focus on specific aspects to improve our bilateral trade with Malaysia.

High Commissioner of India, Kuala Lumpur
Anita Daisy

Kala & her team have perfect sense of urgency, professionalism & commitment in work endowed upon them. With excellent technical knowledge & experience, doing insights work with this team has been more than satisfying for us so far.

Fraser & Neave Limited
Ainul Azlan Bin Ainul Adnan

Compass Insights have managed to provide us with valuable insights and information on the recently completed research. We are now better prepared to develop in future strategies and plans in the next stage of our growth.

Biotropics Malaysia Berhad
Mohamad Fauzi Md Khair

Bank Islam’s interest is always at Compass Insights’ heart versus calculative to dollar and cent, meeting expectation and in some areas beyond Bank Islam’s expectation, always work as partner rather than client, very professional and pleasant during presentation to our MANCO with Kala’s display of eastern culture (i.e. polite, courteous, attentive). Kala has proven her vast experience and knowledge in measurement and analysis throughout of her consultancy service for Bank Islam by providing guidance and tools in completing the projects.

Bank Islam Malaysia Berhad
Mark Stuart Treen

We engaged Compass Insight to perform an analysis of data that we had collected regarding our company processes, procedure and resources. The analysis was conducted in a professional manner, delivered on schedule as a presentation and report that was clear and concise including appropriate recommendation for improvements.

Bandak Malaysia Sdn. Bhd

International Quality Standard

Adhering to ESOMAR guidelines on data collection, quality control and confidentiality.

Global Reach

Part of largest independent global network of market research companies allowing extended reach to conduct research in 118 countries.

Through powerful insights we help empower clients to make strategic decisions in building stronger brand and more profitable business.

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