603-7886 3335 | 603-7803 0056 enquiry@compassinsights.com

Compass Insights

Whatever clients’ dreams are – market entry, sustainability or growth – Compass Insights is well equipped to provide end-to-end solutions with clear actionable outputs for the crucial decision-making process

Empowering decisions

since 2009

When combined with experience, insight becomes foresight

Unique Solutions

We believe that every client deserves its own
unique solution to fulfill its market growth dream. Especially in South East Asia, a vast and complex region where no two
businesses face exactly the same issues.

Get Ahead

In today’s business world, one of the easiest ways to get ahead of the competition is
through crucial insight for strategic decisions.  by transcending beyond data, information, knowledge and intelligence into the realm of strategic insight.

Helping You Achieve Success

OUR DREAM is to see our Clients Reach Theirs

You can expect Compass Insights to deliver exceptional solutions for the decisions that really matter, based on the highest standards of research and consulting practice



Issue identification
Post mortem & audit
Modelling &


Upskill & Training
Panel discussion
Talk show
Seminar &


Positioning Brand Management
Product Innovation & Renovation
Promotion MARCOM-PR Management
Place Channel & Shopper Management
Price Price Modeling
People Stakeholder Management


Syndication (Cascade
Brainstorm &
On-Ground Activation


Affiliation with the largest independent
global network of market research companies allowing
extended reach to conduct research in 118 countries

Why Compass

Your one-stop partner for success
Bespoke,innovative and best-practice research
solutions to address specific client
needs more efficiently (often results
in overall cost saving)
Consultative approach
taking the consultative approach in managing project and in search of solutions, focusing on optimising return on
research investment through understanding client business beyond the basic research objectives
Holistic Framework
Solutions are guided by Compass Insights’ Business Practice Areas (BPA), supported by complete in-house toolbox
Experienced team
Solutions are guided by Compass Insights’ Business Practice Areas (BPA), supported by complete in-house toolbox
Sector Knowledge and Experience
Deep accumulated experiences and learnings from over 40+ sub-sectors to enhance insight generation
Global Agency
With Global expertise and Local application, we interpret consumer norms and codes for better context/insights
International Quality Standard
Adhering to ESOMAR guidelines on data collection, quality control and confidentiality


Kala and her team are very thorough and detail oriented in their market research. Her detailed work enabled us to develop strategies for our client to increase share in a tough market

Juarez Lowe, Principal
The Listening Tree

Kala was leading a really tough project with tremendous tenacity and follow through. She was hands-on throughout and can be relied on to do whatever it takes!

Khailee Ng, CEO

Compass Insights team is passionate, meticulous and professional in handling the projects assigned. We always look forward to working with them especially in research and analytical field.

Mohd Zailan Ismail, Managing Director
Adminda Communications Sdn Bhd

Datin Kala and her team at Compass Insights from the onset advocated a client relationship that was based on trust, open communication and professionalism. The team placed us as priority, listened to our needs, responded promptly and more often that, went the extra mile.

Gerald Fernandez, Managing Director
3Quantum Consultancy Sdn Bhd

As head of Marketing Services for Unilever Malaysia, I have worked with Kala on many projects that have required customised approach, rigor and out-of-the-box thinking and she has delivered every time. She is a knowledge expert on a wealth of methodologies and, more importantly, knows how to match those methods to the business need. She… Read more “Bharat Avalani”

Bharat Avalani, Former IBC and Market Development Director
Unilever Asia AMET

The results brought back to us by Compass Insights was an eye-opener. We used the results to craft better marketing and public relations programmes as well as develop healthcare services that matched the needs of the market. The results helped us to strategize better and ultimately achieve better bottom lines.

Datin Shobana Kamalanathan, Senior Manager, Corporate Communications
Sunway Medical Centre

The recent multi-phased research program that we have engaged with Compass Insights has proven that they are competent and committed with strong and proficient background in the research industry.

Joyce Sin, General Manager - Marketing & Sales, Sunway Integrated Properties Sdn Bhd
Sunway Berhad

Her passion to use research to derive the voice of the consumer is driven by the want to always present the truth.

Shirley Foenander, Senior General Manager, Group Brand Marketing & Communications
Sunway Bhd

Compass Insights is highly professional, efficient and proactive in meeting business agenda. They are very focused and have a good sense of understanding Sunway Group’s needs.

Sharzede Hj Salleh Askor, General Manager, Group Communications
Sunway Berhad

Kala managed to help us to do things very differently. Especially when we encountered challenges; like a lack of budget. She always came out with very clever ways to gain good insights without costing us an arm and a leg. I believe this is a very valuable character that Kala carries.

Sherlyne Yong, Trade Marketing
Samsung Malaysia Electronics

Kala looks after my budget without compromising my research objectives! Having worked in the client side, she comprehends an organization’s commercial needs very well.

Sharon Teh, Marketing Manager
Power Root Marketing

Compass Insights team is strategic-oriented and understand customer needs and the dynamism of competition. They are able to craft the right methodology to support client and translate data into insights for marketing solutions that help support brand equity and business.

Cheok Ching Won, Marketing Manager
Mamee-Double Decker Distribution

Allow me to place on record the excellent quality of the Report as well as the painstaking work done by you and your team to source a wealth of material and presenting them in a manner which would help us to focus on specific aspects to improve our bilateral trade with Malaysia.

His Excellency T.S. Tirumurti, High Commissioner
High Commissioner of India, Kuala Lumpur

Kala & her team have perfect sense of urgency, professionalism & commitment in work endowed upon them. With excellent technical knowledge & experience, doing insights work with this team has been more than satisfying for us so far.

Anita Daisy, Senior Manager, Marketing Research
Fraser & Neave Limited

Compass Insights have managed to provide us with valuable insights and information on the recently completed research. We are now better prepared to develop in future strategies and plans in the next stage of our growth.

Ainul Azlan Bin Ainul Adnan,Head, Sales & Marketing
Biotropics Malaysia Berhad

Bank Islam’s interest is always at Compass Insights’ heart versus calculative to dollar and cent, meeting expectation and in some areas beyond Bank Islam’s expectation, always work as partner rather than client, very professional and pleasant during presentation to our MANCO with Kala’s display of eastern culture (i.e. polite, courteous, attentive). Kala has proven her… Read more “Mohamad Fauzi Md Khair”

Mohamad Fauzi Md Khair, Manager, Customer Care, Corporate Communications
Bank Islam Malaysia Berhad

We engaged Compass Insight to perform an analysis of data that we had collected regarding our company processes, procedure and resources. The analysis was conducted in a professional manner, delivered on schedule as a presentation and report that was clear and concise including appropriate recommendation for improvements.

Mark Stuart Treen, Managing Director & VP Sales APAC
Bandak Malaysia Sdn. Bhd
Through powerful insights we help empower clients to make strategic decisions in building stronger brand and more profitable business.

5 + 7 =